Digital Marketing Tools to Elevate Your Business

The new year is the perfect time to invest in new tools and partnerships to elevate your business. 

Here at ICAAL, we’ve hit the ground running in 2025 with our brand-new website (good, isn’t it?) and innovative new offerings and technologies to help businesses like yours grow through digital. 

In this guide, we’ve put together some of our favourite and most successful digital marketing tools to elevate your business this year and every year. To find out more about our digital toolkit and how you can grow your business, book a consultancy session with our team today. 

ICAAL Marketing Toolkit 

Our bespoke digital toolkit is the perfect investment to give your business a boost. Whether you’re looking to generate more leads, manage your enquiries more effectively or keep your customers engaged and ready to convert, we have the perfect options for you. 

The ICAAL marketing toolkit is perfect for small, medium and bigger businesses alike. Whatever your company’s size, there are always ways to improve customer engagement, organise your lead flow more effectively, and of course, get more leads in the first place. 

Quoting Engine & Lead Forms 

Getting traffic to your website is one thing (and a whole separate webpage – see SEO) but getting that traffic to do what you want it to do and convert is something else entirely. 

At ICAAL, we’re lead generation experts. We know that what really grows a business is enquiries, and so increasing lead numbers is a priority. As such, we’ve got a couple of digital marketing tools and options that will help you here. 

First up is our industry-renowned Quoting Engine. It’s quick and easy for customers to choose the product(s) they’re interested in, select their chosen colours, sizes, specifications, and then they’ll receive an instant quotation that’s tailored to them. All of this – from the product imagery to the available options and of course the pricing – is customised based on your business. The user journey is tried and tested, and it consistently converts well. 

Alternatively, if you’re looking for a digital marketing tool that’s more bespoke, our dynamic lead forms and custom configurators can be created with a unique look and feel that suits your business. If you’re outside of the home improvements vertical or simply want something different, then our award-winning web developers will work with you to create a dynamic lead form that presents your product offering or service options in an engaging way, based on conversion paths that we know work. 

Lead Management & CRM 

Once the leads are coming in, you need a way to manage them effectively. The ICAAL Client Dashboard is the perfect solution. It’s used by a number of our customers up and down the county – and even across the world – in a range of different verticals. 

Its innovative features are designed and consistently improved with you in mind. Leads automatically populate the CRM when submitted through our Quoting Engine, custom lead forms or even our standard contact form. You’ll get notified with an email as soon as the enquiry drops in, so you can contact your customer right away while the lead is red-hot. 

The dashboard comes equipped with a range of reporting options as well – from area heatmaps to sales conversion rates – so you can make more informed decisions about your business as it grows. The more you keep the CRM updated with your information, the more you will get out of it. 

Customer Engagement 

Now more than ever, customers will want to enquire in different ways. Some people will just pick up the phone and call right away; others will look for digital tools to enquire online, quickly and easily. That’s why we developed our custom Chat Bot and WhatsApp digital tools – to meet the continually shifting needs of consumers. 

Our Chat Bot featured a highly customisable user interface and customer journey, with a focus on generating quality, engaged leads. Throughout the conversation flow, users will understand what your company does and what sets you apart from the rest, all the while turning them into red-hot leads as the bot captures their data – name, email address, phone number – and then populates this directly into your ICAAL CRM. 

For even quicker data capture, our WhatsApp Bot offers customers another way to convert. By tapping the instantly recognisable WhatsApp icon, the users’ app will automatically open up a new conversation in a branded chat using either your own landline or a separate mobile phone number. Customers can submit a message which goes straight into your ICAAL CRM, where you can reply directly on the dashboard within 24 hours. The customer will receive an automated response – and you as the business will receive, thanks to WhatsApp, a verified phone number that you can call right away. 

Elevate Your Business with the ICAAL Digital Toolkit 

Generate leads, manage them more effectively and keep your customers engaged with a whole host of innovative digital tools from ICAAL. 

The results of our digital marketing campaigns speak for themselves. We specialise in bringing more traffic to your website through SEO, PPC, Social Media, Email Marketing and more – and turning those visits into red-hot enquiries for you to convert. 

Take your business to the next level with ICAAL’s Digital Toolkit. Talk to our team about our quoting forms, lead management dashboard, and Chat Bot and WhatsApp tools. We’ll work closely with you to understand what’s right for you and what will elevate your business.