The deadline for making sure your website is compliant with Google Consent Mode V2 is 1st June 2024.
Google Consent Mode V2 (GCMv2) is the latest step in respecting users’ privacy online while simultaneously gathering data on their browsing habits to deliver tailored, personalised advertising campaigns effectively.
You’ve probably noticed some changes to your browsing habits recently, as the beginnings of this have been rolled out for a few months now, with every website (or at least, the compliant ones), asking you to accept, reject or configure your cookie preferences every time you access them.
In fact, we developed our very own ICAAL Cookie Consent Plugin as a response to this.
Our lightweight, effective and, most importantly, compliant cookie plugin keeps our clients’ websites on the right side of regulations. With simple toggles, visitors to the website can easily tailor their preferences, ensuring they have actively opted into (or out of) cookies and analytics data.
Now, these regulations are expanding with V2, based on a more nuanced approach that allows essential analytics and advertising functionality to operate in a compliant manner when full consent is not granted. Websites can still gather data on user behaviour and performance insights without infringing on privacy laws.
Basically, this allows your website to anonymously track non-personal data up until the point the user consents to cookie tracking. From that point, Google can measure more advanced behaviour.
This makes Google Consent Mode V2 compliance essential if you want to run any kind of advertising campaign, particularly Google Ads and other paid channels, which rely on gathering and understanding user data to deliver effectively.
Google is advising that GCMv2 should be implemented in any website that is running ads through their platform by the end of May. If it is not implemented, they are advising that “there is a high chance that the Google Ads accounts will get suspended and lose traffic.”
In response to this, we’ve updated our ICAAL Cookie Consent Plugin to meet the latest V2 standards.
If you’re advertising to your customers and want to stay compliant with Google’s guidelines and regulations about privacy cookie consent (which is everyone reading this), then talk to us today for our bespoke Cookie Plugin.
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