Leading Digital Marketing Agency Sell Asset to Industry Heavyweight

by Joanna Reed on February 22, 2019 in PR

ICAAL, a Southampton based digital marketing agency, ended 2018 on a high with the sale of their lead-generation branch to Leads2Trade. CloudGlaze, the specialist sales-lead aggregator to the fenestration industry has undergone an acquisition by Leads2Trade after a deal was agreed in December.

Leads2Trade, the UK’s number one lead generation network, will integrate CloudGlaze into their comprehensive network of Trusted Local Supplier websites. The acquisition includes the market-leading online brands “Double Glazing on the Web” and “Conservatory Online Prices”, which have both proven themselves to be invaluable assets when it comes to tackling the double glazing and conservatory verticals thanks to the SEO work carried out by ICAAL.

Existing or prospect CloudGlaze customers can rest assured that although hands are changing, they are still in safe ones to be in. Leads2Trade have helped thousands of homeowners over the past 12 years, enabling them to connect with suppliers across the UK.

Andy Royle, co-founder and Director at Leads2trade, said:

“We are absolutely delighted to acquire CloudGlaze and further strengthen our position as the leading supplier of double qualified sales leads into the fenestration market.

We want our customers to be confident they will receive a constant flow of quality sales leads, so they can manage their own growth plans, secure in the knowledge our marketing expertise is always there to support them with quality and volume.”

Alongside this, ICAAL will still be carrying out the SEO work that has enabled Double Glazing on the Web and Conservatory Online Prices to reach the top positions in the Search Engine Results Pages. This means that the digital footfall will remain the consistency that reflects the standard existing CloudGlaze customers have come to expect.

CEO of ICAAL, Chris Tahmasaby, said:

“We are pleased to announce that Leads2Trade have acquired CloudGlaze. With their wealth of experience, professional approach, and proven track record of delivering quality sales leads, we saw Leads2Trade as the perfect fit to grow this business moving forward.

The sale of CloudGlaze will allow ICAAL to further concentrate an expand its Digital Marketing services to companies within the industry. With so many of the highest profile companies within the sector now seeing ICAAL as their number one marketing provider, these are extremely exciting times for our fast-growing company.”