PPC Marketing Southampton, Hampshire
ICAAL is a digital marketing agency based in Southampton, offering an extensive range of web design, SEO, graphic design, lead generation and PPC marketing nationwide.
In this blog, we are going to chat a little bit about PPC, also known as pay per click advertising and how it can help grow your presence online, as well as drive those all important sales.
What Is PPC?
PPC is essentially a way of buying visits to your website, rather than attempting to earn clicks through organic SEO.
Those sponsored ads you see at the top of a Google search page? Those are pay per click advertisements.
How Does PPC Marketing Work?
PPC marketing is a very effective way of exposing your website and product to interested customers. As part of an online marketing strategy, an advertiser will bid on certain keywords in order to display a related advertisement to those specific users.
This is done with the aim of drawing more visitors to the website and in turn, generating more enquiries and sales.
Each time one of these ads are clicked, the advertiser pays a small fee to the search engine – hence the name ‘pay per click.
So, what is the benefit in paying this cost per click?
The PPC Marketing Benefits
That visit to your website could be worth more to your business than what you actually pay for it.
So for example, say you are paying £6 in pay per click buttt that click results in a £400 sale? PPC actually works out to be a very cost-effective online strategy.
On the other hand, if you don’t get a sale – your cost per click and subsequent cost per sale could adversely affect you, meaning that you must understand how to manage your campaign effectively.
You need to know how to manage your campaign and monitor your spend in order to gain an investment.
PPC Marketing Needs To Be Done Right
There’s no debating that PPC drives sales. But there are many factors that go into a successful PPC campaign such as:
- Geo-specifically targeting your audience
- Measuring your campaigns performance and making adjustments where needed
- Bidding on the right terms …now this is a very important one.
Say…Mr Smith is looking to sell his double glazing and uses the term ‘windows.’ Instead of appearing in double glazing search results he’s going to be appearing in a ton of Microsoft product searches.
Mr Smith isn’t happy. He has just wasted a lot of money on the wrong search term.
‘UPVC windows’ or double glazed windows’ would have been the right term to go for here.
Mr Smith should have put the term ‘microsoft’ into his list of negative keywords. Of course Mr Smith would have known this if his campaign was being managed correctly.
He needed to consider how relevant the ad is to the:
- Keyword
- Landing page
- Other pay-per-click keywords
- The click-through rate (CTR)
This is exactly why many businesses employ PPC agencies such as ourselves to develop well-designed strategies.
Increase Website Traffic With PPC Marketing
With the right PPC campaign, you can attract more visitors and generate more enquiries.
Potential customers are online right now searching for watches, cars or clothes or whatever it is you are selling.
Your business can be screaming “I’m here, I have what you need.” But they aren’t going to hear you from the second page.
Get Faster Results With PPC Marketing
Organic SEO is great but it can take a lot of time.
If you want fast results PPC is what you need.
PPC gets your website displayed at the very top of Google search results. Now, that’s going to be pretty hard to ignore, right?
So, having an ad displayed at the top of Google search will attract more website visitors and generate more web enquiries.
PPC can yield tremendous value for your business – If managed correctly.
Talk To ICAAL
For more information regarding PPC management, visit our website displayed below and get in touch with us for a free consultation.
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