Social Media

Just as every business is different, so too is their social media strategy. If you currently use multiple online platforms or you are looking to find the one that suits your model, we’re here to help.

Using Facebook, Instagram, X (formerly Twitter), LinkedIn and more, our social media experts will help you develop a strong online presence. Engage with a wide cross-section of customers across different networks with bespoke content tailored to each.

We are keen to collaborate with you and work closely to put together social media plans that will meet and exceed your business goals. With a content strategy put into place at least a month in advance, your input combined with our experience will be invaluable for creating a successful social media campaign to drive your business.

Uploading fresh, relevant and regular content is the key to keeping your customers engaged through your social media channels. That’s why the copywriters responsible for creating your posts work closely with our talented in-house graphic designers.

Each social media post is assembled by combining engaging, optimised text alongside stunning and bespoke graphics. Whether you choose eye-catching feature images or professionally edited video, they’re sure to get your business noticed.

At ICAAL, we understand that successful social media accounts achieve and maintain success by posting regular high-quality content. Organic posts can be used to spotlight products, make customers aware of the latest promotion or let users peek behind the scenes of your business. Let us help you to build a solid organic presence and target your audience effectively.

Investing time and resources in social media will allow you to reap significant benefits for your business, especially if you’re just starting out. It is one of the most beneficial ways to spread your business’ message and get your services noticed.

With around 45% of the world’s population active on at least one social media platform, making use of these channels is a worthwhile and versatile way to reach a wide audience and get your brand out there. Connect with hundreds and thousands of users and turn them into potential customers with just one click.

Expertly crafted posts that reinforce your brand’s identity and core message, combined with eye-catching graphics to grab and engage users, make social media an excellent investment for your business. With your channels integrated onto your website and expanding your online presence, it will improve your SEO too.

There may be billions of people around the world who use social media, but that doesn’t mean they know how to use it as well as we do! ICAAL are Hootsuite certified professionals, meaning we have detailed knowledge of the essential elements of social media marketing.

With so many channels to be used, we’re able to take some of the pressure off and optimise our time effectively by managing all your social media accounts in one place. We plan and schedule your posts at least one month in advance, monitoring their progress as they go live and customers continue to interact with them.

We have passed the exam and certification that allows us to showcase our skills and expertise in: Social Media Strategy, Community Building, Content Marketing and Social Media Marketing. Trust our team to expertly look after your social media.

We understand how to build, maintain and grow a loyal following on social media channels. The key to driving customer engagement is creating innovative, exciting and informative content that will tell them something about your business and make them keen to learn more.

To do this, our copywriting team will put together engaging, optimised text tailored for your chosen social media channel. They will work closely with our expert graphic design team who will create bespoke images that will further impact the copy and catch the eye of visitors. To grab even more users’ attention, we can also create bespoke animated videos and dedicated social media videos to drive engagement.

With two to three posts every week, your business will increase its reach like never before. Build and develop a strong relationship with your online customer base by regularly reaching out and letting them know the latest about your brand, as they’re encouraged to like and share your message.

Social media is a fast-moving feature of the digital landscape, with new posts uploaded constantly – for example, around 95 million photos are shared on Instagram daily! That’s why it’s important we analyse the results of your campaign regularly.

Each month we will create a detailed report about the performance of your social media accounts. We’ll take a look at their strengths and weaknesses on each platform and then openly discuss the strategy for the next month. With social media always shifting, our experts keenly follow the latest trends to keep your account on top.

You’ll be able to follow the progress of your social media closely with a detailed breakdown of the numbers of likes, followers and connections you have, as well as the number of impressions and how many people your posts have reached. We will compile easy to understand data that will allow you to accurately measure increases in brand awareness and exposure.

We can help you increase your reach even further if you invest in paid social media. Whether you’re looking to boost existing organic posts to help them reach a wider audience or choose bespoke tailor-made Facebook ads, we’ll work closely with you to understand your goals and put together the right ad campaign for you.

Our experience in creating targeted social media ads means we’re able to put together eye-catching graphics alongside optimised copy that is proven to drive conversion, increase awareness or maximise clicks depending on your objectives. As with organic posts, you’ll receive a comprehensive monthly report with your results.

Boosted social media posts or paid ads are a worthwhile way to get your featured project, service, company update or competition to a much wider audience. Our experts are always expanding their knowledge with the latest engaging and innovative social media posts to help enhance your business by investing in ads.

With a vast digital landscape at your fingertips, we’ll help you to precision-engineer your strategy and make sure you’re targeting the right audience for your business. Our social media team’s experience allows us to look closely at the demographic of your brand and target the perfect social media audience for you with your ads.

We’ll build Lookalike Audiences based on researching your current best customers to help you find loyal followers of the future. We will also carry out close examination of relevant demographics to identify online users who will be most likely to engage with your brand. We can turn potential social media followers into loyal converting customers.

You will notice significant growth for your business as our research, strategy implementation and tangible results show that your ads are getting the right message to the right people. For a targeted expansion of your brand through social media advertising to engage a new and wider audience, get in touch with ICAAL.

Choose ICAAL for trusted and innovative social media marketing in Southampton. Our in-house experts across multiple creative teams will work together and closely with you in order to put together a content plan to meet your business objectives.

Reach more online users than ever before on the largest and most valuable social media platforms around. We will manage multiple accounts in one place. With our experience, it couldn’t be simpler to get your brand noticed.

You can reach billions of people with just one click, so simply get in touch with us to discuss your ideas.