Quora has a lot to offer SEO’s and Marketers. Not only does it allow you to broaden your online visibility and establish authority within your niche, it is also a fantastic place for content curation.
SEO? Search Engines are crawling Quora’s content right now. Bing shows Quora’s questions and answers in their Sidebar and Google frequently features Quora’s content to answer search queries.
Answering keyword-rich questions on Quora will mean you might have a chance of showing up in relevant search results.
What Is Quora?
Quora is an online community where anyone can ask and answer questions. Users can also vote on which answers are most helpful.
What about Yahoo! Answers? I hear you ask. Well, as one Quora user put it,
“Quora easily crushes both Yahoo! Answers and Answers.com into fine talcum powder with little effort.”
Quora attracts power users such as celebrities and legitimate experts, making it a very powerful platform. Public figures such as Barack Obama, and Mark Zuckerberg can be found responding to questions.
What does Stephen Fry think of Google+? Not much apparently.
At first glance, Quora looks like a simple question and answer setup. Dig a little deeper and you will discover a few more advanced features.
You Can:
- Ask a question to a specific community of users.
- Publish content.
- Follow certain topics or questions related to your business.
- Spend credits in order to get your question in front of more people.
How To Use Quora Effectively
Some SEO experts see little value in Quora due to its no-follow links. At ICAAL, we like no-follow links.
Why? No-follow links are natural. By having a mixture of no-follow and follow links, your website looks less spammy and Google likes this!
Better yet, these no-follow links can actually benefit your SEO. They help improve your trust flow which can have a great effect on your rankings.
No-follow links do in fact, play an important role within any digital marketing strategy.
Here are some reasons why you may want to consider using Quora (and no-follow links) for your business…
Build Your Authority
By answering search related questions and topics related to your business, you can build your authority and showcase your expertise.
With over 100 million visitors per month, Quora gives you access to a lot of conversations – make sure you’re part of them.
Talk To Your Customers
Your customers are also likely to be on Quora. They may even be asking questions about your brand or services.
Providing them with quality answers allows you to establish yourself as an authority in that subject.
Not only does this market your brand in a great way, it will also increase your popularity with a greater chance of others linking back to you.
Perfect for shares and that all important web traffic!
Content Creation
Quora can be fantastic for content creation. Think of it as another SEO research tool. Find out what people are asking on Quora and answer it on your own blog.
Alternatively, you can also take insights related to your industry or services and re-spin that into content for your own website or blog.
How do you find content? Simply search for a topic or blog name and then click to follow. Now you will have notifications for every new post that is published.
Repurpose Content
Already have an established blog? Repurpose that content on your own Quora blog.
Many active bloggers will use Quora boards to repost their blogs in a bid to expand their readership.
In fact, active bloggers on Quora average 30,000+ monthly views and 350,000+ estimated annual views. Now that’s something you want to build up to!
Don’t have a large fan base? Increase it on Quora
“If you are a good writer but don’t have thousands of Twitter followers or a big audience for your blog, Quora is an ideal place to write. Your blog will be discovered quickly without you having to do any work besides writing.”
Quora’s blogging platform will provide you with the quality distribution you need. Their large built-in audience means there will certainly be people interested in the topics you write about.
Have you written an article which provides answers to a common question? Take your content and go find those questions on Quora! Just don’t forget to link back to your blog post.
Why Use Quora For Online Marketing?
We’ve already established that Quora is good for crowd-sourced content. It’s also great for repurposing content and establishing yourself as an authority in your industry.
It’s excellent for content marketing and because of how it’s set up, your posts and answers will always be discoverable.
Integrate Quora into your next outreach and see how it fairs. It certainly won’t be bad for SEO and you will have another tool to whip out of your marketing tool belt.
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