Likes, shares, pins, reposts, DMs – social media is a whole other world, and it can be a little intimidating to the uninitiated. Whether you’re well-versed in the Metaverse or taking your first steps into a larger world, it’s vital to understand which social media channel is right for your business.
Here at ICAAL, we’re the experts in using social media to generate more enquiries for your business and win more leads. That’s why we’ve put together this handy guide with everything you need to know about each social media channel so you can make the right choice. From getting the word out about your products and services across the country to making key connections with customers in the local community, these are the all-important facts – and what they mean for your business.
Need social media marketing support? Talk to the experts at ICAAL today.
Once you’ve understood the politics behind the platform through The Social Network, you may think you have everything you need to be a master of Facebook. But there are far more nuances to understand from a business point of view to get the most out of perhaps the most famous and popular of the social media channels.
For businesses, Facebook is often the first port of call for brand awareness. With the highest audience share of any social platform, it’s clearly the place to be for getting the word out about who you are and what you do. Whether you’re driving traffic to a page or website or winning leads directly on the newsfeed, almost any company can find its audience with detailed targeting options and the right messaging that stands out.
From fancy dinners to holiday snaps, Instagram is full of reels, stories and photos documenting all the most shareable moments in people’s lives, either big or small. As a social platform, it’s to go-to place for stunning photography, inspirational galleries and carefully curated snapshots of the everyday.
If your business allows you to take lots of stunning photos, then Instagram is the outlet you’ve been looking for. With newsfeeds full of inspirational content, clever captions play second fiddle to eye-catching imagery. Just make sure you have the right hashtags to help your graphics find their audience.
Did you know…?
Facebook and Instagram posts can be managed from the same place now they are part of the Meta Business Suite. But remember to tailor your content to each channel. You don’t want to share unclickable links on Instagram captions or overload your Facebook posts with hashtags.
It’s been a tumultuous few months for Twitter. Recently this social channel has hit the headlines a few times, not always for the right reasons or necessarily about the platform itself – more the people behind it. What was once an outlet for short and snappy content as a fine example of refinement now has similar possibilities to the others on the list.
While the character limit that once characterised Twitter is no more, brevity is still best when it comes to your business’ tweets. Keeping your key brand messages short and sweet, with the right hashtags behind them, is an effective way to spread the word. With a good mixture of companies and customers tweeting and retweeting, it’s an excellent avenue for businesses.
The jury’s out on whether Pinterest is more of a search engine than a social media channel. But with users able to save pins that they like and create their own boards to share with their friends, that ticks a few boxes on the social checklist as far as we’re concerned.
With image-focused content and text at a minimum, Pinterest is the visual shopper’s paradise. Full of inspirational content, many brands use this channel to spotlight their most stunning products in the hope users will add it to their boards, earmarking them for a purchase further down the line.
The jobseeker’s dream (or nightmare depending on who you ask), LinkedIn is one of the more professional platforms out there, with its focus firmly on employment, career goals – and perhaps the occasional over-the-top business anecdote in an attempt to go viral.
LinkedIn is about more than hiring and firing. With all kinds of companies on LinkedIn alongside their employees, this is an effective channel for sharing product launches, company updates and fun office stories with other people in the network. What’s more, direct messages allow individuals to reach out to decision-makers and expand their reach to connect with the right people at the right time.
And the Winners Are…
Social Media Management From The Experts
Social media is an important part of any business, but we understand that it isn’t always one that you have time to manage in-house. With so many channels and such significant differences between them when it comes to language, audience, imagery and much more, there is a lot to get to grips with.
That’s why you should choose the experts. ICAAL’s accredited social media team is experienced with each of these channels, using them to drive traffic to your website and win more leads. Whether you’re looking to increase brand awareness, make meaningful connections or generate quality enquiries – or all this and more! – then our expertise with these various social media channels will achieve your business goals.
Talk to the experts today to find out which social media channels are right for you.
Sources:
datareportal.com/essential-facebook-stats
investor.fb.com/home/default.aspx
blog.hootsuite.com/facebook-statistics/
blog.hootsuite.com/instagram-statistics/
www.brandwatch.com/blog/twitter-stats-and-statistics/
cybercrew.uk/blog/twitter-statistics-uk/
influencermarketinghub.com/pinterest-stats/
www.searchenginejournal.com/pinterest-facts/370926/
blog.hootsuite.com/linkedin-statistics-business/
thesocialshepherd.com/blog/linkedin-statistics
kinsta.com/blog/linkedin-statistics/
