PPC Management

Pay Per Click or PPC refers to a popular model of Internet marketing in which advertisers pay a set fee each time their online advertisement is clicked. With placement across a variety of platforms, it can significantly boost brand awareness.

Paid search advertising is essentially a way of buying visits to your site, instead of or alongside earning clicks through organic SEO (Search Engine Optimisation). PPC allows you to target specific keywords and demographics for targeted campaigns.

PPC advertising is the most transparent and cost-effective digital marketing method available. It is also scalable, meaning you can expand to new verticals and explore different geographic regions in order to grow profits.

By choosing us as your PPC agency, your business will receive more enquiries due to increased brand visibility and awareness online. Potential customers are searching for a business like yours right now. We can help you point them in the right direction.

If you’re thinking about working with ICAAL to create and manage a PPC campaign, we’ll start by discussing with you the main business objectives and how to meet them. PPC can increase customer awareness, engagement and drive conversions.

To do this, we’ll outline tangible goals that can be measured to monitor this progress. PPC allows you to see the number of clicks and impressions for your ads, as well as their conversion rate. We will continually tailor the campaign to improve these.

With PPC, we can build a targeted audience for your campaign. We’ll collaborate with you and carry out in-depth research around your brand and competitors to identify your key demographic, what they are looking for and how to engage them.

We create bespoke PPC campaigns for every business we work with. We have a proven track record of tangible results from companies in a wide range of industries, and our custom campaigns are rooted in this valuable experience.

In order to target your chosen demographic, our digital advertising experts will carry out in-depth keyword research associated with your brand. We’ll identify the most commonly used words and phrases and start to build your campaign around these.

We’ll put together a repository of popular key terms based on our close analysis of search volumes and market trends. We use these to put together ideas for your ads and populate your bespoke landing page on your website with optimised content.

Working closely with our SEO and copywriting team, our in-house website developers will create a landing page unique to your campaign. These pages are built to be straightforward and user-friendly, ideal for your new PPC audience.

We will optimise this landing page with unique and engaging copy-written content, assembled from our keyword research. A strategic landing page will boost your conversion rate and quality score, keeping your ads relevant and cost-effective.

Our experience means we’re able to expertly put together ad groups and bids to maximise your reach, drive conversions and meet your business goals. We’ll analyse and discuss with you the ideal ad formats, channels and keywords to target.

PPC offers a lot of freedom for your business. It enables you to choose exactly who sees your ad based on their searches and criteria, alongside text and calls to action tailored to that demographic. With so many choices, let ICAAL help you make the right ones as your PPC agency.

The digital landscape is always changing, along with consumer habits and trends. That’s why your dedicated PPC Account Manager will oversee your campaign every day, constantly optimising your ads to achieve the best results. With everything carried out and overseen in-house, we’re the ideal PPC agency to choose.

We will monitor the most profitable times of day and channels on which your ads are appearing, and exclude negative keywords that arise as the campaign progresses. We’ll set up your PPC campaign to be successful and ensure it stays that way.

Our website developers will integrate conversion tracking and goal reporting into your landing page to provide detailed results. As we regularly monitor and tweak your PPC campaign, you’ll receive monthly reports and analytics with tangible results.

A major contributing factor to the success of our pay per click services is the research and planning carried out before a single ad goes live. With the business objectives we put into place, you will have clear goals with which to measure your success.

At ICAAL, we make it our mission to understand all there is to know about advertising online. Our team members are qualified in a wide range of Google certifications, including Google Ads Search, Display and Measurement, so we know the best practices to ensure your business gets the most out of your PPC campaigns.

Bing powers one in five UK searches. As Bing Accredited Professionals, we ensure that our pay per click services will connect you with the millions of people who use Bing Search every day. Whether you wish to place your ad locally or globally on various channels, our PPC experts will make sure you get the most out of your ad spend.

The results pay for themselves – literally. You only pay when people visit and click on your site, which is why pay per click services are known for being the most cost-effective online strategy. With PPC campaigns and your trust in ICAAL, you know your money is being well spent.

Every digital campaign requires an online strategy for success. At ICAAL, we offer expert pay per click management, using high tech programmes and analytics to oversee each pay per click campaign.

Contact us today to find out how Pay Per Click campaigns can transform your business.

We always keep our ears to the ground to ensure our PPC deals are relevant and effective. This way, you’ll be able to make the most of what we are offering.

All of the deals that we offer are specified by our in-house PPC experts, which means they consistently stand in line with current industry trends.

Need PPC? Think ICAAL.

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