The backbone of the new website was the design. ICAAL worked closely with the client to produce something that not only suited a different target market, but also accurately reflected Ecostar’s status as the premium home renovations specialist in the region.
Brand colours and high quality imagery were strategically implemented alongside well-placed calls to action, creating a structured user journey that promoted lead generation.
When a homeowner was ready to enquire, the Ecostar website was complete with options to suit all. We configured our online quoting tool to run on Australian dollars, integrated a bespoke contact form and made the client’s landline number easily accessible.
Extensive, geo-specific keyword research was conducted to ensure that the site was fully optimised, while a bespoke WordPress CMS was used to ensure the live site is easily updated. This includes making it straightforward to refresh offers and showroom locations; both of which Ecostar rotate regularly.
With the site live, ICAAL have been working on an expert SEO campaign. This has allowed for steady improvement