As we inherited The Fair Trade Furniture Company’s existing website, the campaign began by creating new page designs to house fresh, optimised content.
With page templates developed, the dedicated SEO team began targeting locations where The Fair Trade Furniture Company had a physical presence through retail partners. Extensive keyword research was completed to draw users to the website and on-page calls to actions turned that traffic into hot leads and eventual conversions.
With website traffic increasing month on month, it was clear that the client needed to utilise the full effectiveness of their online shop – particularly with COVID lockdowns meaning customers could no longer experience the impressive style and comfort of the furniture up close.
Fair Trade Furniture invested in high quality CGI renders of their pieces and most popular fabrics to create digital recreations of their chairs and sofas in various combinations. ICAAL then integrated these into their online shopping experience, allowing customers to browse their favourite furniture in various fabric options to find the ideal fit, all in remote comfort.
With the perfect online sales platform and more site traffic than ever before, The Fair Trade Furniture Company has significantly benefited from the long term impact of a well researched and strategic SEO campaign.
SEO remains one of the most tried and tested methods of improved lead generation online.
