Grow your business with our website development services.
Talk To An ExpertThe Brief
In 2019, The Fair Trade Furniture Company was referred to ICAAL via a recommendation from one of our many other happy clients.
They approached us with a desire to improve their business’ online presence. They wanted to generate more leads and improved search engine optimisation is the ideal way to achieve that. A longer term strategy, we have tried and tested campaigns across multiple sectors.
The project was an exciting one for the ICAAL SEO team as it was the opportunity to apply years of demonstrable success to a campaign in a new field.
The Concept
As we inherited The Fair Trade Furniture Company’s existing website, the campaign began by creating new page designs to house fresh, optimised content.
With page templates developed, the dedicated SEO team began targeting locations where The Fair Trade Furniture Company had a physical presence through retail partners. Extensive keyword research was completed to draw users to the website and on-page calls to actions turned that traffic into hot leads and eventual conversions.
With website traffic increasing month on month, it was clear that the client needed to utilise the full effectiveness of their online shop – particularly with COVID lockdowns meaning customers could no longer experience the impressive style and comfort of the furniture up close.
Fair Trade Furniture invested in high quality CGI renders of their pieces and most popular fabrics to create digital recreations of their chairs and sofas in various combinations. ICAAL then integrated these into their online shopping experience, allowing customers to browse their favourite furniture in various fabric options to find the ideal fit, all in remote comfort.
With the perfect online sales platform and more site traffic than ever before, The Fair Trade Furniture Company has significantly benefited from the long term impact of a well researched and strategic SEO campaign.
SEO remains one of the most tried and tested methods of improved lead generation online.
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Key Features
New, optimised copywritten content
Local and national SEO strategy implemented
Innovative CGI online shop functionality
Sticky CTA to drive conversions
Images optimised for search engine performances
Made responsive to mobile and tablet devices
New page designs to house optimised content
Calls to action to push conversions
Talk to ICAAL Today
Are your ready to grow your business by generating more leads? An ICAAL SEO campaign is the answer. Speak to our team today to find out more.
Here are some more things we do
Email Marketing
Email marketing is one of the most effective strategies for driving traffic and sales. We can help you data harvest to build a strong email list, create custom templates and send business winning emails.
Read MoreGraphic Design
We don't just paint pretty pictures, our experienced graphic designers ensure that we present your value proposition and brand identity clearly, consistently and effectively in every graphic asset we produce.
Read MoreLead Generation
We generate qualified sales leads across a range of vertical markets including home improvements, renewable energies and financial services. E-Marketing, Telemarketing, online conversions; we do it all.
Read MoreCopywriting
Content is king! Our expert and highly qualified copywriting team create quality unique content designed to rank highly online, sell your brand and ultimately influence customers to buy your products and services.
Read MoreConsultancy
Our highly qualified and experienced Internet consultants provide superb consultancy and strategic advice across a range of marketing services, designed to grow your business and give you a return on investment.
Read MoreSEO
We rank your website in the major search engines for researched key terms relevant to your target market. We also analyse the way visitors behave on your site in order to improve conversions and usability.
Read MoreSocial Media
Posting, liking, sharing, tweeting - put simply we love social! From automated Social Media campaigns to cleverly devised social strategies aligned within your marketing mix, we will make your brand go viral.
Read MoreBrand Identity
We will build your business a brand and create you a powerful identity. From logo design to brand guidelines, we offer a full branding service designed to enhance your organisation's image and online reputation.
Read MoreWordPress
WordPress is the most powerful and widely used CMS in the world. As WordPress experts, we will custom build you a beautiful WordPress website designed to rank highly in the major search engines.
Read MoreIndustry Leading Experience
