Website Rebuilds, Videos, and SEO That Stand Out & Evolves A Brand
+254%
Increase in total clicks+122%
Increase in total impressions+58%
Increase in average click through rateServices
Liniar Fabricators
The Garden of Eden project was a particularly special one for ICAAL. Our excellent relationship with Liniar helped put us in touch with the Garden of Eden team, with the latter being dedicated manufacturers of Liniar products since 2008. From there, a blossoming partnership with Garden of Eden has formed, and we’re thrilled to have worked with them on a comprehensive online package.
Garden of Eden are an incredibly successful business that have thrived off word of mouth for the past four decades. Home improvement installers within 100 miles of their Swindon base are always recommending their stellar service which comes as a result of excellent core values and a family orientated team.
However, their online presence was far from flourishing. Garden of Eden’s website was – by their own admittance – seriously outdated, and the logo hadn’t been refreshed or updated in some 40 years. The main reason for their digital neglect was largely that their business was still thriving, with plenty of customers attracted through the aforementioned word of mouth.
Speaking about the project launch in January 2020’s edition of Vision Publications, Martin Henly, MD of Garden Eden, spoke about the confidence he had in choosing ICAAL.
“I contacted ICAAL and was impressed by their industry knowledge and expertise. But before we could go ahead with a new website, it was important for us to determine how we wanted our brand and messaging to be received.”
Modern Website
Garden of Eden’s new website was designed to act as a hub for everything they do. ICAAL’s digital team have crafted a sleek design that is in-keeping with the company’s ethos and includes a visually appealing, brand appropriate colour scheme. As you’d expect, the Garden of Eden site is compatible with all devices, whether that be mobile, tablet, IOS or android.
Easy to navigate and filled with call to actions, the new site is also jam-packed with optimised and informative copy. ICAAL’s content team worked to clearly outline everything Garden of Eden offers to installers, as well as how their services work. With this, potential customers should have no need to call Garden of Eden, with all the information they could ever need accessible at their fingertips.
Logo Design
To accompany this stunning new website, Garden of Eden commissioned ICAAL’s graphic design services for a brand refresh. The idea was to give the company’s outdated logo a facelift. With the previous design having been in use since operations began, it was important that the new logo wasn’t a massive shift visually but still correctly brought the business into the 21st century.
Speaking to Vision once more, Martin expressed his delight with the eventual design.
“ICAAL’s designers came up with lots of options for refreshing our brand and logo. The original logo had been in use for more than 40 years, so we were understandably nervous about changing what we’ve been by for so long.
“We’re delighted with the final result, which retains out familiar apple design in a clean, modern way, demonstrating the pride we have in our history whilst forging ahead into 2020 and beyond. It’s still recognisable to customers, which is the most important thing.”
Video Production
In addition to creating a sublime new logo, ICAAL’s graphic design team were also responsible for the production of a new corporate video for Garden of Eden. Doing so involved following a strict brief, as well as seeing our talented videographer visit their showroom to collect high quality footage of the business in action.
A corporate video is a fantastic idea because it can fully display your business and the services you offer in a short, snappy fashion. While many potential customers will be happy to read through a longer Home or About page on a website, some would prefer to find out more at a glance before going further.
Better yet, in the days of social media and a preference for multimedia content, it’s excellent to have a visual asset on hand that your customers can view on different platforms. Our corporate videos have proved incredibly successful for a range of different clients.
SEO & Telemarketing
Now that the Garden of Eden website is live, ICAAL will be implementing SEO and telemarketing campaigns in a bid for further brand exposure. While Garden of Eden are an incredibly successful fabricator, they will now also be reaching out to a larger online presence by opting into these two retainers, which work hand in hand.
Improved search engine optimisation site-wide allows more potential customers to discover a business when searching for relevant keywords in nearby areas. Those who discover the Garden of Eden website for the first time will be encouraged to convert through the range of CTAs embedded on the different pages.
From there, ICAAL’s telemarketers will follow up these leads on behalf of the client, hoping to push them through into conversions and sales for the business. Not only will more potential customers be discovering the business, but more of these will be converting into real life customers for the client to work with.
+254%
Increase in total clicks
+122%
Increase in total impressions
+58%
Increase in average click through rate
