Upgrade your website today for better results.
Talk To An ExpertThe Brief
MasterCraft UK approached ICAAL off the back of a recommendation from another of our clients. They sought our services as a springboard for increased lead generation, opting for a bespoke website design and build. This led into one of our innovative SEO campaigns.
The new site needed to accurately reflect their company branding and appeal to their target audience, while delivering substance with that style. With expert knowledge of Google’s ranking factors, our talented in-house Developers were able to build exactly that.
The Concept
The site was rich in stunning imagery and videography, which was supported by optimised copy-written content designed to draw traffic and convert that into leads.
To help support the latter, ICAAL’s Development team integrated our sleek Chat Bot system into the site. This provides the client with an alternative lead generation system, capturing high quality information from interested parties at any time of the day.
The site was also developed to incorporate a ‘Boat Stock’ page that allowed the client to advertise their available products to prospective customers. By building this functionality bespoke into a WordPress CMS, it is incredibly user-friendly for the client and easy for them to manage without assistance or oversight from ICAAL.
With the site now live, MasterCraft’s dedicated SEO team at ICAAL have begun populating it with even more optimised and location targeted copy. This will allow the site to accrue real estate on key search engines over the next six, 12 and 18 months, as well as the years to come.
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Key Features
Bespoke WordPress CMS
Unique ‘Boat Stock’ functionality
Gorgeous, high resolution MasterCraft imagery
Responsive to mobile & tablet devices
Innovative Chat Bot tool
Stunning, high resolution supplier imagery
Fully optimised, on-brand copy-written content
Calls to action for lead generation
Compatible with embedded Boat Designer
Integrated Instagram widget
Talk to ICAAL Today
Whatever your vision for your new website, ICAAL can make it a reality. Speak to our digital marketing experts today to specify your project.
Here are some more things we do
Email Marketing
Email marketing is one of the most effective strategies for driving traffic and sales. We can help you data harvest to build a strong email list, create custom templates and send business winning emails.
Read MoreGraphic Design
We don't just paint pretty pictures, our experienced graphic designers ensure that we present your value proposition and brand identity clearly, consistently and effectively in every graphic asset we produce.
Read MoreLead Generation
We generate qualified sales leads across a range of vertical markets including home improvements, renewable energies and financial services. E-Marketing, Telemarketing, online conversions; we do it all.
Read MoreCopywriting
Content is king! Our expert and highly qualified copywriting team create quality unique content designed to rank highly online, sell your brand and ultimately influence customers to buy your products and services.
Read MoreConsultancy
Our highly qualified and experienced Internet consultants provide superb consultancy and strategic advice across a range of marketing services, designed to grow your business and give you a return on investment.
Read MoreSEO
We rank your website in the major search engines for researched key terms relevant to your target market. We also analyse the way visitors behave on your site in order to improve conversions and usability.
Read MoreSocial Media
Posting, liking, sharing, tweeting - put simply we love social! From automated Social Media campaigns to cleverly devised social strategies aligned within your marketing mix, we will make your brand go viral.
Read MoreBrand Identity
We will build your business a brand and create you a powerful identity. From logo design to brand guidelines, we offer a full branding service designed to enhance your organisation's image and online reputation.
Read MoreWordPress
WordPress is the most powerful and widely used CMS in the world. As WordPress experts, we will custom build you a beautiful WordPress website designed to rank highly in the major search engines.
Read MoreIndustry Leading Experience
