The site was rich in stunning imagery and videography, which was supported by optimised copy-written content designed to draw traffic and convert that into leads.
To help support the latter, ICAAL’s Development team integrated our sleek Chat Bot system into the site. This provides the client with an alternative lead generation system, capturing high quality information from interested parties at any time of the day.
The site was also developed to incorporate a ‘Boat Stock’ page that allowed the client to advertise their available products to prospective customers. By building this functionality bespoke into a WordPress CMS, it is incredibly user-friendly for the client and easy for them to manage without assistance or oversight from ICAAL.
With the site now live, MasterCraft’s dedicated SEO team at ICAAL have begun populating it with even more optimised and location targeted copy. This will allow the site to accrue real estate on key search engines over the next six, 12 and 18 months, as well as the years to come.
