Services












186%
Increase in organic keywords
50%
Improved PPC cost per enquiry
54%
Increase in leads year on year
ICAAL uses cookies on its website which may involve the processing of personal data.
Necessary cookies are required for our website to function. We also use other cookies for marketing and statistical analysis. In some cases, data may be transferred to third parties. We won’t activate these cookies without your explicit consent, which you can give or revoke at any time.
You can configure these cookies under preferences. Please be aware that if you limit these cookies, you may not be able to use all our website’s functions. You can change this at any time by clicking on our cookie icon, which is always accessible to you.
Here you can choose which cookies you consent to. Simply use the toggles to give or revoke consent to individual cookies, and you can change your preferences at any time.
Read our Cookie PolicyThese cookies are essential for the website to perform as it needs to. They keep the basic functions and important security features working properly for you, anonymously.
Functional cookies allow you to interact with the website and its content, such as sharing information on social media platforms and other third-party features.
We use these cookies to help us understand how users are interacting with the website. They help to provide us with key metrics on how many visitors we have, bounce rate and the sources of website traffic.
Advertisement cookies help to provide relevant ads and marketing campaigns. These track visitors across websites and mean users can receive more customised ads.
These cookies have not been classified into any of the above categories and are being analysed.
Update Cookie Preferences
Check out our comprehensive range of services and latest case studies showcasing exceptional results in traffic growth, user engagement, and enquiries. Connect with our expert team to craft the ideal strategy tailored to your goals.
Newglaze are a name that will already be familiar to many locals in the Bournemouth and Dorset areas. They are one of, if not the region’s most reputable home improvement specialist. They are well known for their quality products while also having one of the biggest showrooms in the industry. Why did Newglaze come to ICAAL then?
They commissioned ICAAL’s services to build an online presence, increase brand awareness and to grow their business even further. Previously Newglaze relied heavily on local reputation and word of mouth. In 2019, a business also needs to rank well on Google and have a stunning website in order to convert leads. Newglaze knew that ICAAL were the ones who could help them achieve that.
ICAAL began by building a bespoke new website for the client, working closely with points of contact to ensure that the designs fully encapsulated what Newglaze were looking for. Upon completion, they will now reap the rewards of ICAAL’s SEO, PPC and lead generation services in order to work towards the long term goal of achieving an unrivalled online presence for this region.
The first step to achieving Newglaze’s long term goal was to build them a stunning new website that could act as a nucleus for all their further growth. ICAAL’s skilled Copywriters produced SEO-optimised content, ensuring that all of Newglaze’s product pages would rank well on search engines. What’s more, the copy was filled with CTA’s to drive sales, while being engaging for the customer all the same.
Meanwhile, Web Developers were responsible for creating a site that perfectly blended style and practicality. It needed to be as eye-catching as it was easy to navigate, ensuring homeowners were accurately directed to the quoting engine that was embedded as part of the project. ICAAL were in constant contact with the client to ensure they were making a site everyone was happy with.
Even though the site has been completed, Newglaze’s relationship with ICAAL has not met its end. Instead, the two will be working side-by-side to improve the former’s online presence through intricate SEO and PPC campaigns. This ensures that, over time, Newglaze receive a steadily increasing amount of leads that will eventually result in a ROI for the client.
By choosing ICAAL’s SEO services, Newglaze will see their business rank significantly higher on major search engines like Google and Bing over the coming months. The business that is ranking higher on search engines will draw more traffic, which leads to conversions. This will work in harmony with ICAAL’s PPC services, whereby we set-up and maintain paid Google ad listing for our clients.
If you’re interested in having a new website built, want new promotional materials and brochures created or are interested in signing on for an SEO retainer, then get in contact with ICAAL today using the form below. We look forward to receiving your enquiry!
In their bid to stand out from the crowd, Newglaze commissioned ICAAL to take high quality, professional photographs of some of their most recent installations. ICAAL were happy to oblige, using the latest camera equipment to ensure each image was crisp and high definition. These images have been integrated onto the site and can also be used throughout any further marketing materials.
The benefit of visiting past installations for your photography is the idea of making yourself unique. Every site that uses certain suppliers will have their default marketing images. This means, while they’re also stunning and high quality, you blend in with the masses. Newglaze’s site will now stand out from the rest thanks to the addition of high quality, bespoke images for their business.
Increase in organic keywords
Improved PPC cost per enquiry
Increase in leads year on year