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Website, Photography & Lead Generations For A Long-Standing, Well-Established Installation Company

+186%
Increase in organic keywords
50%
Improved PPC cost per enquiry
+54%
Increase in leads year on year
Screenshot of newglaze email marketing on tablet

Building an Online Presence

Newglaze are a name that will already be familiar to many locals in the Bournemouth and Dorset areas. They are one of, if not the region’s most reputable home improvement specialist. They are well known for their quality products while also having one of the biggest showrooms in the industry. Why did Newglaze come to ICAAL then?

They commissioned ICAAL’s services to build an online presence, increase brand awareness and to grow their business even further. Previously Newglaze relied heavily on local reputation and word of mouth. In 2019, a business also needs to rank well on Google and have a stunning website in order to convert leads. Newglaze knew that ICAAL were the ones who could help them achieve that.

ICAAL began by building a bespoke new website for the client, working closely with points of contact to ensure that the designs fully encapsulated what Newglaze were looking for. Upon completion, they will now reap the rewards of ICAAL’s SEO, PPC and lead generation services in order to work towards the long term goal of achieving an unrivalled online presence for this region.

website redesign agency_NewGlaze
photography newglaze case study
screenshot of newglaze website on a laptop mock up

A Stunning New Website

The first step to achieving Newglaze’s long term goal was to build them a stunning new website that could act as a nucleus for all their further growth. ICAAL’s skilled Copywriters produced SEO-optimised content, ensuring that all of Newglaze’s product pages would rank well on search engines. What’s more, the copy was filled with CTA’s to drive sales, while being engaging for the customer all the same.

Meanwhile, Web Developers were responsible for creating a site that perfectly blended style and practicality. It needed to be as eye-catching as it was easy to navigate, ensuring homeowners were accurately directed to the quoting engine that was embedded as part of the project. ICAAL were in constant contact with the client to ensure they were making a site everyone was happy with.

186%

Increase in organic keywords

50%

Improved PPC cost per enquiry

54%

Increase in leads year on year

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