Fully Responsive Website for Cutting-Edge Fenestration Leads Nolan uPVC
+230%
Increase in total clicks+107%
Increase in total impressions+59%
Increase in average click through rateServices
The Brief
Nolan uPVC are the leading name in the manufacture, supply and fit of double glazing in South Wales. Having built up a stellar reputation over more than 30 years, they approached ICAAL with a desire to improve and future proof their digital presence.
Nolan commissioned a new website build as a catalyst for more traction, having already accrued a fantastic search engine presence through an ICAAL SEO campaign. As a result, the new website had to be fully optimised and engineered for converting that traffic into hot leads and sales.
The Rebuild
Possessing complete knowledge of the latest Google algorithms, ICAAL’s talented Digital team designed a new website that performed on all devices, with rapid loading times. This had the secondary benefit of vastly improving the user journey, further increasing the number of leads that Nolan were able to generate.
The new website was developed with a user friendly WordPress CMS. Doing so allows Nolan’s dedicated account managers at ICAAL to easily update content month on month. As a result, the client can reap the maximum rewards of the SEO campaign and its various, intricate strategies.
The new website was stylish and sleek, combining white space with brand appropriate colours and stunning lifestyle imagery. Copy-written content was produced in liaison with the client to ensure the company’s key selling points were correctly implemented, accurately reflecting Nolan as the marker leader than they are.
+230%
Increase in total clicks
+107%
Increase in total impressions
+59%
Increase in average click through rate
