Grow your business with our website development services.
Talk To An ExpertThe Brief
Quickslide approached ICAAL in 2021 with the need for a bespoke website. Knowing that we offered a combination of expert website development and unique industry insight by virtue of our previous quoting engine project, we were the ideal marketing solution for their needs.
The brief was to create a website that would suit both their B2B target audience and the B2C end users further down the chain.
Simultaneously, the new site needed to be visually exciting, matching the trend of being dynamic and led by stunning imagery of Quickslide’s market leading products. However, this couldn’t come at the expense of functionality. It had to, above all else, entice new customers while acting as a hub for their existing trade partner network. The user journey was absolutely crucial.
The Concept
ICAAL’s talented team of web developers began by producing a stylish design that was signed off with the client. Working collaboratively with those that use our services is a huge part of our ethos here at ICAAL. We want you involved throughout the project to ensure each individual element is to your specifications.
The designs were then built bespoke into a WordPress CMS, the most popular website backend worldwide. It is incredibly user friendly, making it easy to complete updates and add fresh content to the site in the time since launch. This is especially helpful where a dedicated SEO team at ICAAL are working on an ongoing campaign on the site.
In addition to optimised and technically accurate product pages, the new Quickslide site also included an easy to navigate directory of all their marketing collateral. From installation guides and building regulation assistance to a comprehensive library of videos and downloads, the new site has it all.
Several bespoke lead generation tools were also embedded into the site to effectively capture leads. Homeowners and both new and existing trade customers have easy access to pricing and order forms. Everything is streamlined and straightforward.
Finally, the ICAAL Development team built an interactive ‘Find an Installer’ tool for homeowners using the site. It helps put them in contact with their nearest Quickslide registered trade partner in just a few clicks, whatever the device or browser.
Scroll the phone to see more!
Key Features
Bespoke ‘Find an Installer’ tool
Comprehensive trade partner help & support
Fast loading on all browsers
Automated, 24/7 Chat Bot
Unique sector specific pricing tools
Fully optimised for search engine performances
Improved WordPress CMS
Calls to action to push conversions
Talk to ICAAL Today
Does your business need a new website to suit the digital age? Speak to our friendly, expert team here at ICAAL today. We can discuss your requirements in further detail.
Here are some more things we do
Email Marketing
Email marketing is one of the most effective strategies for driving traffic and sales. We can help you data harvest to build a strong email list, create custom templates and send business winning emails.
Read MoreGraphic Design
We don't just paint pretty pictures, our experienced graphic designers ensure that we present your value proposition and brand identity clearly, consistently and effectively in every graphic asset we produce.
Read MoreLead Generation
We generate qualified sales leads across a range of vertical markets including home improvements, renewable energies and financial services. E-Marketing, Telemarketing, online conversions; we do it all.
Read MoreCopywriting
Content is king! Our expert and highly qualified copywriting team create quality unique content designed to rank highly online, sell your brand and ultimately influence customers to buy your products and services.
Read MoreConsultancy
Our highly qualified and experienced Internet consultants provide superb consultancy and strategic advice across a range of marketing services, designed to grow your business and give you a return on investment.
Read MoreSEO
We rank your website in the major search engines for researched key terms relevant to your target market. We also analyse the way visitors behave on your site in order to improve conversions and usability.
Read MoreSocial Media
Posting, liking, sharing, tweeting - put simply we love social! From automated Social Media campaigns to cleverly devised social strategies aligned within your marketing mix, we will make your brand go viral.
Read MoreBrand Identity
We will build your business a brand and create you a powerful identity. From logo design to brand guidelines, we offer a full branding service designed to enhance your organisation's image and online reputation.
Read MoreWordPress
WordPress is the most powerful and widely used CMS in the world. As WordPress experts, we will custom build you a beautiful WordPress website designed to rank highly in the major search engines.
Read MoreIndustry Leading Experience
