Bespoke website design & build, with ongoing organic campaigns

+9.2%

Increase in leads year-on-year

+18.7%

Increase in users year-on-year

+10%

Increase in views year-on-year

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The Brief

Starglaze Home Improvements are leading suppliers and installers of high-quality products in Lincolnshire and surrounding areas. As a long-standing company, they needed a refreshed and revitalised online presence to mark 50 successful years in the industry.

Having worked closely with Starglaze on many different projects and elements of their campaigns over the years, ICAAL was the perfect choice to design and develop their brand-new website.

With a continued focus on lead generation through high-intent website traffic, we needed to grow what we have worked so hard to achieve over many years while taking Starglaze to the next level.

The Rebuild

ICAAL understands the need for a smooth transition when launching a refreshed website. On this basis, we worked with Sternfenster to launch a new and refreshed home page ahead of the full relaunch.

The team then worked collaboratively with Sternfenster to create bespoke blocks designed to encourage engagement and boost time on the site.

This included a tabbed content block that allows users to see internal and external colours on their desired frame as well as glazing options available. Not only that, but our developers also incorporated Sternfenster’s pre-existing CGI showroom onto product pages to give the viewers a better understanding of the products available.

To help with lead generation, ICAAL used sector specific CTAs to direct traffic toward dynamic and engaging lead forms, including the ‘find an installer’ form, which allows homeowners to locate their nearest Sternfenster Approved Installers.

Additional tools, such as the Energy Savings Calculator by Deceuninck, were also incorporated to boost lead numbers.

Sternfenster’s extensive asset bank of images and videos has been added to the site to increase activity and keep users on the site for longer.

Ahead of launch, the SEO team conducted a thorough auditing process to ensure the smooth launch of a site with over 60 pages and 300 news posts.

9.20%

Increase in leads year-on-year

18.70%

Increase in users year-on-year

10%

Increase in views year-on-year

An Agency You Can Trust

Been working with Chris and the ICAAL team for 5 years now, always found them to be forward thinking, dynamic and happy to invest time and energy in helping us grow as a business. Great partner to have in an uncertaiin and ever changing digital world!

Mike Parczuk

Sternfenster

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