Video Production

Endorsements and client testimonials are great for building brand credibility. A testimonial video can be a powerful online marketing tool, converting leads and building trust between you and the consumer.

With easy access to customer reviews, online users are increasingly searching for feedback before engaging with a new brand. Put forward a convincing account of why they should choose you with engaging and persuasive video testimonials.

Step out from behind the computer and introduce your business and its team through video. Human beings are inherently drawn to faces, so show yours and connect with potential customers to convince them why they should choose you.

Create loyalty and show your audience that you’re more than a name or brand. This gives your company a level of familiarity and realness that most companies lack, creating a persuasive argument for why your brand is better than the rest.

Branded how-to-videos are great for brand loyalty, engagement and high ROIs. This is a top-level marketing tool for building interest in your business. Many online users would rather watch than read, so show them what you do – and how to do it.

This type of video delivers true value to your audience, keeping them entertained and earning their trust. It helps teach, educate and inspire, meaning that when they next need help, they’ll think of you.

If you would prefer animated videos, or if your business is more suited to this illustration style, we can create these too. Our creative team can come up with unique ideas and artwork to put together a professional and fun video.

Animation is an innovative and versatile tool, opening up more possibilities for the stories you can tell around your brand. This effective marketing strategy has been used in many successful campaigns and allows unlimited scope for creativity.

These are often popular on social networks, as animated video lends itself to fun, shareable content that your followers will love. Find out more about how social media videos can grow your business online.

Ready to create compelling, inspiring and actionable videos? Talk to ICAAL. Our creative video production will take you online marketing strategy to the next level.

We can discuss your ideas, needs and requirements and come up with a concept that will best suit your brand. We’re a professional and highly creative agency, and we believe that video is the future – so don’t get left behind.