View Our Services
Check out our comprehensive range of services and latest case studies showcasing exceptional results in traffic growth, user engagement, and enquiries. Connect with our expert team to craft the ideal strategy tailored to your goals.
Let's Talk
Digital Marketing
Development
Lead Generation
Consultancy
Content & Creative
E-Commerce Websites
We build beautiful E-Commerce websites designed to drive traffic and convert. Choose ICAAL for a strategically-led shopping experience to drive serious online revenue growth and long term business success.
Talk to an Expert Today About Your Project

E-Commerce Website Design
Based in the heart of Southampton, our web design company specialises in beautiful e-commerce websites for B2B and B2C businesses.
We don’t just build e-commerce websites. We create bespoke, tailor-made solutions to grow your business.
Add products to your store, accept orders, manage your inventory and more, with an e-commerce website from ICAAL.
Consultancy Recommendations
We know it’s important for us to meet with you and discuss the needs of your business. As full-service Internet marketing consultancy experts, we can provide informed recommendations to create a website spec that will meet all your requirements.
Our designs are wire-framed to cater for your brand and business objectives. We’ll put together a sitemap specification of all the pages we’ll build within your new website design, so you can structure your e-commerce site exactly the way you want.
We’ll collaborate closely with you and keep you informed throughout the entire process. With a detailed specification of all new website functionality, you can be sure that your e-commerce business will stand out from the rest.
E-Commerce For Mobile
Customers are now able to make purchases in more ways and across more devices than ever before, extending your reach. Mobile is an important channel for e-commerce and has become a primary source of traffic for many businesses.
Our e-commerce websites are designed with usability in mind. We build mobile responsive e-commerce websites so that your pages will automatically adapt their layout to suit the user’s device for a seamless user experience.
At ICAAL, we’ll make sure your site is built and kept up to date with the most efficient and reliable mobile interface. We help you to put your customers first, with an e-commerce website that performs at its best across mobile, tablet and desktop devices.
Setup & Installation
Our website development team will expertly handle the set up of your new e-commerce website. We will install your WordPress Content Management System (CMS) and configure the settings to suit you. You’ll be provided with the login details and access levels you need for your team to manage every element of your business.
Keep track of your customers and enquiries with the integration of ICAAL’s custom-built contact form. This will capture relevant customer information and is linked to your encrypted online lead dashboard, so you can manage enquiries effectively.
We’ll integrate a Google Analytics tracking code and configure Google Search Console, including sitemap submission. These will allow us to compile detailed reports about the performance and growth of your business each month, overseen by a dedicated Account Manager, which you will find in your dedicated reporting dashboard.
Final Checks
The most critical step in the development of a website involves the final checks and testing that is carried out before it goes live. Our expert team complete this stage with the utmost care to ensure a smooth launch for your site.
We will set up a subdomain to build the new site for testing prior to migration. Upon website completion, we’ll migrate the site files and database. Our development team will set up 301 redirects from any previously indexed links and repoint the Domain Name System (DNS) for web records to our server.
Why Choose ICAAL?
Our websites are designed for high-performance e-commerce, featuring streamlined user journeys and easy-to-use navigation systems.
We build e-commerce websites based on best practice and testing – we only implement interfaces which have been proven to convert.
We blend usability with creative digital marketing techniques for successful, long-term e-commerce solutions.
Talk To Us
Our e-commerce websites are expertly built and tailor-made to grow the number of enquiries and conversions for your business. Our expert in-house teams across website development, graphic design and content will put together every aspect of your site for you.
As a full service creative digital agency, ICAAL will help your business achieve serious online revenue growth.
Our digital experts will create bespoke, tailored e-commerce strategies for SEO, PPC, Email Marketing, Social Media and other affiliate channels.

Captivating Product Images & Branding
At ICAAL, we’re committed to building unique e-commerce that will cater to your business. In addition to bespoke functionality, we’ll integrate your branding and typography. Our graphic design experts will ensure your site follows your guidelines.
Every store needs stunning product images. Our platform provides you with an extensive gallery where you can easily upload product photos, artwork and videos. Our in-house graphic designers will resize and optimise your images for the site.
We’ll populate your website with product descriptions alongside each eye-catching image. Our platform allows you to add all the information your customers might need for each product, such as size, colour and manufacturer’s details for a comprehensive e-commerce experience.
Optimised Copy-Written Content
Our in-house copywriting team will work closely with our website developers and graphic designers to create fully optimised content based on the agreed sitemap specification.
We’ll carry out in-depth key term research based on the sitemap to identify the latest digital trends and analyse your competitors. This allows us to optimise every page of your website with optimised copy to target the right audience.
From product descriptions and page titles to alt text and metadata, we’ll make sure your e-commerce website reaches your chosen demographic. Our copy-written content will keep users engaged and encourage them to convert on-site.
Manage Your Inventory
Designed with accessibility in mind, our e-commerce websites give you everything you need to manage your inventory with ease. We will provide you with the tools you need to sell successfully online.
You can change or add new products, upload photos, set stock levels, configure prices, as well as manage shipping options and delivery. Our user-friendly platform allows you to run your business more efficiently than ever.
Organise the products you are selling online into special categories or collections. This functionality is perfect for industries with multiple product lines as it allows you to sort styles, colours and sizes.
Accept Orders
Our e-commerce websites make it easy to accept payments, credit card orders and manage delivery details. We’ll integrate a delivery charge calculator as well as a strong customer authentication (SCA) compliant payment gateway for a smooth and secure process.
Order Notes – Customers are able to leave comments and specify product options when they have paid for items on your e-commerce website
Track Orders – You can keep track of customer orders, shipping and delivery. We’ll put together automated templates for invoicing, order confirmation and account management, so you can stay in control of every aspect of your sales.
View Customer Details – View a customer’s details once they have placed an order. We can provide a fraud detection system which will alert you when a suspicious order is placed on your site.

Multi-Award Winning
Digital Agency

5x NFA Finalists

NFA 2023 Winners

3x G Award Finalists

SME500 2024 Winners

5x Three Best Rated
Web Design Winners

6x Three Best Rated
Best Business Winners

2x Prestige Awards
2024 Winners

2x Web Excellence
2024 Winners

Business Awards UK
Winners 2024


An Agency You Can Trust
Sandra Berg
Quickslide


An Agency You Can Trust
Gary Gleeson
VBH


An Agency You Can Trust
Tom Butler
FENSA, Glass and Glazing Federation


An Agency You Can Trust
Alex Hewitt
Ultraframe Conservatories


An Agency You Can Trust
Scott Foster
Rocal & Endurance Doors


An Agency You Can Trust
Hugh Ross
The Fair Trade Furniture Company


An Agency You Can Trust
Julien Piper
Omega Windows, Doors & Conservatories


An Agency You Can Trust
Jeneen Thomsen
Southampton Hospital Charity


An Agency You Can Trust
Tony Swift
Indigo Digiprint


An Agency You Can Trust
Chris Lodge
The Conservatory Village

An Agency You Can Trust
Kit Fanner
On Location Events


An Agency You Can Trust
Daryl Cowan
DC Employment Solicitors


An Agency You Can Trust
Sue Davenport
Liniar


An Agency You Can Trust
Carol Hearn
Deceuninck Ltd.
More Services We Offer
Email Marketing
Email marketing is one of the most effective strategies for driving traffic and sales. We can help you data harvest to build a strong email list, create custom templates and send business winning emails.
Read MoreGraphic Design
We don't just paint pretty pictures, our experienced graphic designers ensure that we present your value proposition and brand identity clearly, consistently and effectively in every graphic asset we produce.
Read MoreLead Generation
We generate qualified sales leads across a range of vertical markets including home improvements, renewable energies and financial services. E-Marketing, Telemarketing, online conversions; we do it all.
Read MoreCopywriting
Content is king! Our expert and highly qualified copywriting team create quality unique content designed to rank highly online, sell your brand and ultimately influence customers to buy your products and services.
Read MoreConsultancy
Our highly qualified and experienced Internet consultants provide superb consultancy and strategic advice across a range of marketing services, designed to grow your business and give you a return on investment.
Read MoreSEO
We rank your website in the major search engines for researched key terms relevant to your target market. We also analyse the way visitors behave on your site in order to improve conversions and usability.
Read MoreSocial Media
Posting, liking, sharing, tweeting - put simply we love social! From automated Social Media campaigns to cleverly devised social strategies aligned within your marketing mix, we will make your brand go viral.
Read MoreBrand Identity
We will build your business a brand and create you a powerful identity. From logo design to brand guidelines, we offer a full branding service designed to enhance your organisation's image and online reputation.
Read MoreWordPress
WordPress is the most powerful and widely used CMS in the world. As WordPress experts, we will custom build you a beautiful WordPress website designed to rank highly in the major search engines.
Read MoreEmail Marketing
Email marketing is one of the most effective strategies for driving traffic and sales. We can help you data harvest to build a strong email list, create custom templates and send business winning emails.
Read MoreGraphic Design
We don't just paint pretty pictures, our experienced graphic designers ensure that we present your value proposition and brand identity clearly, consistently and effectively in every graphic asset we produce.
Read MoreLead Generation
We generate qualified sales leads across a range of vertical markets including home improvements, renewable energies and financial services. E-Marketing, Telemarketing, online conversions; we do it all.
Read MoreCopywriting
Content is king! Our expert and highly qualified copywriting team create quality unique content designed to rank highly online, sell your brand and ultimately influence customers to buy your products and services.
Read MoreConsultancy
Our highly qualified and experienced Internet consultants provide superb consultancy and strategic advice across a range of marketing services, designed to grow your business and give you a return on investment.
Read MoreSEO
We rank your website in the major search engines for researched key terms relevant to your target market. We also analyse the way visitors behave on your site in order to improve conversions and usability.
Read MoreSocial Media
Posting, liking, sharing, tweeting - put simply we love social! From automated Social Media campaigns to cleverly devised social strategies aligned within your marketing mix, we will make your brand go viral.
Read MoreBrand Identity
We will build your business a brand and create you a powerful identity. From logo design to brand guidelines, we offer a full branding service designed to enhance your organisation's image and online reputation.
Read MoreWordPress
WordPress is the most powerful and widely used CMS in the world. As WordPress experts, we will custom build you a beautiful WordPress website designed to rank highly in the major search engines.
Read MoreEmail Marketing
Email marketing is one of the most effective strategies for driving traffic and sales. We can help you data harvest to build a strong email list, create custom templates and send business winning emails.
Read MoreGraphic Design
We don't just paint pretty pictures, our experienced graphic designers ensure that we present your value proposition and brand identity clearly, consistently and effectively in every graphic asset we produce.
Read MoreLead Generation
We generate qualified sales leads across a range of vertical markets including home improvements, renewable energies and financial services. E-Marketing, Telemarketing, online conversions; we do it all.
Read MoreCopywriting
Content is king! Our expert and highly qualified copywriting team create quality unique content designed to rank highly online, sell your brand and ultimately influence customers to buy your products and services.
Read MoreLet's Talk
Get Directions to Our Offices
Chosen by Industry Leaders






















































