Fabricator Video Content – Don’t be Static
As a fabricator in the home improvement sector, you’ll know the competition is intense right now. Standing out from the crowd can be difficult, particularly with your marketing, but at ICAAL we have the solution.
Video content – specifically, explainer videos.
Over three billion internet users consumed video content last year and many social media platforms are now seen to be prioritising video content as part of their algorithms more than ever before.
In short, you need to be offering your users video content. Don’t be stuck in the static age.
As our video above explains, one of the best ways for you to buy into the popularity of video as a trade fabricator is with these explainer videos.
They are a dynamic and informative way of engaging with both B2B and B2C target audiences.
With the former, you can show off your products and their key USPs in a fashion that is easily digestible for all readers. You’ll quickly convince prospective trade partners to work with you as their new fabricator/supplier.
Once they’re a customer of yours, these installers can then use the explainer videos as an integral part of their own marketing strategy. Homeowners are more educated about renovation options than ever before and will vastly enjoy learning about your products on the installer’s site.
All the while, embedding video content onto a website will keep the user there longer, improving average session duration which can have a positive knock-on effect on a site’s ranking.
To conclude, offering content such as explainer videos is the ideal way of standing apart from the competition as a fabricator in 2023. It will benefit each stage of the chain beneath you, resulting in more leads, more business and more money for you.
Here at ICAAL, we are experts in videography and can help untap your business’ potential. We’ll work collaboratively with you to produce, shoot and edit explainer videos perfect for you.
Speak to us today.
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