Speak to us about our bespoke website development services.
Talk To An ExpertThe Brief
We were approached by Callidus in 2022 to rebuild their website that was now in need of a refresh.
We’ve worked with a growing number of clients in the renewable energy sector over the past three years, something which has correlated with the increased need for more sustainable energy options as we push towards Net Zero in 2050.
In comparison to some of the newer businesses we’ve had the pleasure of working with, Callidus have been in the solar sector since its infancy, with over 11 years of service at the time of writing.
They needed a new website that matched the modern trends that their competitors were featuring on their sites.
The Concept
The vision was to build a site that was bright, dynamic and engaging, all while delivering articulate, informative content to the user. The latter was important for emphasising the experience that backed the Callidus brand.
As a result, we redeveloped their ‘Help Desk’ and populated each individual content rich page with several hundred words of optimised, technically accurate written content.
These were supported by high resolution photo and video assets Callidus’ own libraries, something which again sets them apart from the competition and lends a unique feel to their website.
Beyond this, the site was also designed to generate hot leads from various sectors. A user journey was created that incorporated strategic calls to action, with bespoke lead generation forms developed to maximise conversions. An API was also set up with their Zoho CRM so they could manage these ICAAL leads in a pre-existing dashboard.
Since launch, Callidus have been running highly successful SEO and PPC campaigns through a dedicated Account Manager here at ICAAL.
Scroll the phone to see more!
Key Features
Bespoke, client-approved frontend design
Calls to action to generate high quality leads
Optimised copywritten content
Bespoke lead generation form
API to external CRM system
Engineered for successful SEO & PPC campaigns
Fast loading & fully responsive development
Direct links to E-Commerce website
Talk to ICAAL today
Whatever sector you work in, speak to us about our website development services today.
We can discuss your project in further detail.
Here are some more things we do
Email Marketing
Email marketing is one of the most effective strategies for driving traffic and sales. We can help you data harvest to build a strong email list, create custom templates and send business winning emails.
Read MoreGraphic Design
We don't just paint pretty pictures, our experienced graphic designers ensure that we present your value proposition and brand identity clearly, consistently and effectively in every graphic asset we produce.
Read MoreLead Generation
We generate qualified sales leads across a range of vertical markets including home improvements, renewable energies and financial services. E-Marketing, Telemarketing, online conversions; we do it all.
Read MoreCopywriting
Content is king! Our expert and highly qualified copywriting team create quality unique content designed to rank highly online, sell your brand and ultimately influence customers to buy your products and services.
Read MoreConsultancy
Our highly qualified and experienced Internet consultants provide superb consultancy and strategic advice across a range of marketing services, designed to grow your business and give you a return on investment.
Read MoreSEO
We rank your website in the major search engines for researched key terms relevant to your target market. We also analyse the way visitors behave on your site in order to improve conversions and usability.
Read MoreSocial Media
Posting, liking, sharing, tweeting - put simply we love social! From automated Social Media campaigns to cleverly devised social strategies aligned within your marketing mix, we will make your brand go viral.
Read MoreBrand Identity
We will build your business a brand and create you a powerful identity. From logo design to brand guidelines, we offer a full branding service designed to enhance your organisation's image and online reputation.
Read MoreWordPress
WordPress is the most powerful and widely used CMS in the world. As WordPress experts, we will custom build you a beautiful WordPress website designed to rank highly in the major search engines.
Read MoreIndustry Leading Experience
