Have a bespoke website designed and developed by ICAAL. Speak to us today.
Talk To An ExpertThe Brief
The Appeal Group first approached ICAAL in 2020 about a new website build for their Appeal Shading brand that would future proof them online for years to come.
The website project was to also be the springboard for one of our tailored SEO campaigns, designed to provide sustained and long term lead generation for one of our biggest clients to date.
Before that though, a bespoke website had to be designed and developed, while also ensuring that everything high-ranking from the current site was migrated over to the new.
The Concept
The project began with us producing bespoke design templates in collaboration with the client. At ICAAL, we understand that our clients have a true and full appreciation of their business, so we ensure they are involved and engaged throughout our processes.
This enables us to hit the brief first time, delivering something that is both on-brand and imparted with the latest digital marketing innovations.
From there, these client-approved designs were developed into a fast loading, fully responsive website. Built bespoke, it was integrated into a WordPress CMS. Being the most used website backend worldwide, the WordPress CMS is synonymous with ease of use. This has paid dividends long term, as uploading content as part of the ongoing SEO campaign is seamless.
Speaking of, Appeal Shading’s dedicated SEO team here at ICAAL were heavily involved in the project throughout. It was imperative that all pages on the old site were transferred over to new, ensuring as little dropoff in rankings as possible.
Extensive auditing processes were completed by the SEO team, who worked in conjunction with Developers and Copywriters to oversee the launch of a site that had over 400 pages and posts published at the point of being set live.
As for the website’s frontend functionality, we implemented CTAs and promotional incentives, and lead generation came via data capture for brochures, consultation bookings or quote requests.
Appeal’s own imagery library was utilised throughout the product pages and videos were embedded, both of which create an interactivity that keeps the user on the site longer.
Scroll the phone to see more!
Key Features
Bespoke, future-proofed website design
Bespoke quoting form for hot leads
Calls to action to promote conversions
Easy to use WordPress CMS
Client approved tone of voice used throughout
Feefo review widget integrated
Direct links to E-Commerce website
Large scale page migration
Get in Touch
Get the ball rolling on your own website project by speaking to our expert team.
We can put together a bespoke package that suits your business’ needs.
Here are some more things we do
Email Marketing
Email marketing is one of the most effective strategies for driving traffic and sales. We can help you data harvest to build a strong email list, create custom templates and send business winning emails.
Read MoreGraphic Design
We don't just paint pretty pictures, our experienced graphic designers ensure that we present your value proposition and brand identity clearly, consistently and effectively in every graphic asset we produce.
Read MoreLead Generation
We generate qualified sales leads across a range of vertical markets including home improvements, renewable energies and financial services. E-Marketing, Telemarketing, online conversions; we do it all.
Read MoreCopywriting
Content is king! Our expert and highly qualified copywriting team create quality unique content designed to rank highly online, sell your brand and ultimately influence customers to buy your products and services.
Read MoreConsultancy
Our highly qualified and experienced Internet consultants provide superb consultancy and strategic advice across a range of marketing services, designed to grow your business and give you a return on investment.
Read MoreSEO
We rank your website in the major search engines for researched key terms relevant to your target market. We also analyse the way visitors behave on your site in order to improve conversions and usability.
Read MoreSocial Media
Posting, liking, sharing, tweeting - put simply we love social! From automated Social Media campaigns to cleverly devised social strategies aligned within your marketing mix, we will make your brand go viral.
Read MoreBrand Identity
We will build your business a brand and create you a powerful identity. From logo design to brand guidelines, we offer a full branding service designed to enhance your organisation's image and online reputation.
Read MoreWordPress
WordPress is the most powerful and widely used CMS in the world. As WordPress experts, we will custom build you a beautiful WordPress website designed to rank highly in the major search engines.
Read MoreIndustry Leading Experience
