A few years ago, we noticed a gap in the search market for the term “conservatories” and decided to gain an ‘early mover advantage’. Subsequently we designed and built our very own lead generation website for conservatories.
Conservatory Online Prices offers consumers a truly unique value proposition: ‘Create your very own online quote and speak to up to 3 trusted local conservatory installers’.
We created and developed a fully mobile responsive website focusing on usability, content and conversion. Our website is deliverable on a multitude of devices and browsers, allowing us to reach a wide range of consumers on different platforms. From mobiles, pads and desktops to Chrome, Safari and Explorer, our website is truly universally accessible.
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Fully mobile responsive design
Easy navigation
Integrated Quoting System
Detailed Technical product information
Conversion focused
SEO optimised
Live chat application
We wanted to give consumers a unique insight into the conservatory market and our user-friendly design highlights this superbly. In the market of lead generation, it is crucial to build trust with the user. With this in mind, we specified our website design and build to integrate specific functionalities such as a live chat ‘Talk to an expert’ feature as well as our industry leading quote engine.
We further optimised our website by integrating social media channels. This was key to engaging with consumers and key social influencers in order to promote our website and pages. Our integrated social media buttons allow our brand to reach across a broad range of social platforms, meeting a larger audience through ‘viral marketing’.
Our website features an in-built live chat application which enables visitors to openly engage with us. This interactive feature allows us to answer their queries right there and then, potentially turning an interested customer into a fully qualified lead.
Unlike other companies, all of our leads are price conditioned, complete with full and accurate product details. We give consumers what they want – instant conservatory prices.
Our revolutionary online quoting engine allows consumers to choose their preferred style of conservatory. This includes the type of base work , roof style and glass type. Once the correct measurements and contact details have been entered, it then presents them with a unique conservatory cost – all in a matter of minutes.
All leads are qualified by CloudGlaze, our online lead generation brand for the home improvements vertical. Our dedicated and professional in-house call centre contact consumers immediately after making an enquiry and confirm all of the details, and introduce the conservatory companies they will be speaking to.
Establishing Conservatory Online Prices as the number 1 conservatory lead generation site has been a tough yet rewarding challenge.
The success of our website was paramount to converting our visitors into leads. As a result, we developed a unique content strategy which focused on key search terms and phrases.
Our dedicated in-house team of copywriters, SEO specialists and web designers have been fundamental to the online success of Conservatory Online Prices.
Our website is now soaring in the search engines thanks to our innovative team who seized the opportunity to develop our own unique brand, as well as reach our prospective market with a clever and creative SEO content strategy.
We regularly update our website with extra quality content. Our WordPress Content Management System allows us to keep our site fresh with unique content and images at the touch of a button. The best bit? All our featured articles get immediately published and displayed on our homepage ensuring optimal exposure.
Our SEO copywriters create in-depth feature articles based on a variety of topics as well as how-to guides, useful tips and checklists.
These articles add much value to the website as a whole for both the reader and the search engines, with an unlimited potential to develop traffic and engagement on the site. Long after they have been written and published, our articles continue to see a growth in traffic and online visitors.
For example, our categorised featured articles have had hundreds of thousands of hits. Imagine the enquires we have been generating from that!
We are experts in web consultancy and with a string of very successful websites already in our portfolio, we understand digital marketing better than anyone else. Whether you are looking for a new website design, content development or lead generation services, we can help. Contact us today to get your website and business moving forward.
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